Norfolk Community Health and Care Trust – Spotlight on Innovative Approach to Diversity, Equality, and Inclusion

Resource Tags

Content Types:

Case Study

Implementation Levels:

Advanced
Development

Prior Knowledge Required:

Basic

Organisation Size:

Large

Sector:

Health and social care

Role:

Communications Staff Equality/Diversity/Human Rights Specialists HR Professionals Senior Leaders/Management

PSED Needs:

Advance equality of opportunity Foster good relations

Protected Characteristics:

Sex Sexual orientation

Resource content

A case study describing how Norfolk Community Health and Care NHS Trust used a staff podcast to improve inclusion across a geographically dispersed workforce. The podcast covers topics including men’s mental health, carers, menopause, and LGBTQ+ personal stories. Useful for organisations looking for creative ways to amplify staff voices and share lived experience.

To get the most from this resource

The podcast model is particularly relevant for organisations with dispersed or mobile workforces where traditional face-to-face engagement is difficult. The volunteer storytelling model — where colleagues actively seek out and support potential contributors — is a low-cost way to sustain the initiative. Consider how audio content would be made accessible (e.g. transcripts) before adopting this approach.

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